Digital Marketing Lead


Jakarta, Indonesia

Full time


Mar 21


●      Develop, plan, execute, and report digital marketing initiatives, including SEO, SEM, Google Ads, Facebook Ads, email marketing, social media, and display advertising campaigns.

●      Monitor market trends, research user markets and competitors’ activities to identify opportunities and key issues.

●      Manage brand development and ongoing brand management through online channels and digital content.

●      Plan, track, report on and optimize for marketing campaigns across channels.

●      Manage and monitor SEO, SMM, & SEM budgets to ensure effective use of resources and returns.

●      Develop Go-to-Market (GTM) plans for product pilots and launches, focusing on cost-effective customer acquisition to validate the business ideas.

●      Maintain brand presence & equity through planned marketing campaigns.

●      Develop metrics and use data analytics to measure the impact of each campaign, constantly thinking about optimizations and scalability.

●      Collaborate with Marketing Communication and Offline Marketing team to achieve the target.

●      Lead the strategy, development, and optimization across display, video, and mobile advertising.

●      Measure and optimize paid marketing campaigns to track overall impact and business growth.

●      Leverage an incredible wealth of content to develop a creative testing strategy to create the best offer/message for each target audience.

●      Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels.


●      Min. Bachelor's degree from a reputable university, minimum GPA 3.0.

●      Working experience min. 3 years in Digital Marketing.

●      Strong background and proven track record in SEO and SEM. Experience with landing page optimizations and A/B conversion tests.

●      A highly creative person with experience in identifying target audiences and devising digital campaigns that engage.

●      Up-to-date with the latest trends and best practices in online marketing and measurement.

●      At least 2 years of relevant work experience in:

o  Consumer marketing, paid media, advertising agency, and/or other digital environments.

o  In creating, testing, launching, and analyzing customer acquisition campaigns.

●      A detail-oriented, self-starter mindset with the skills to flourish in a dynamic, fast-paced, team-oriented environment.

●      Ability to be both strategic and tactical to prioritize opportunities, test, and implement successful campaigns.

●      Able to work to tight deadlines and deliver within agreed timeframes.

●      Strong communication and presentation skills.

●      Ability to translate complex data sets into simple-to-understand terms and reports.

●      Experience with Acquisition, Demand Generation, and Brand Optimization. Experience with Growth Hacking is a plus.

●      Strong analytical skills are a must, and experience with reporting and data analysis.

●      Passion for using data to influence marketing decisions and grow a business.

●      Experience handling marketing budgets and forecasting/reporting results.

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